Hidden Meanings Behind College Sports Logos

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When creating a college sports logo from scratch (or any other) why not get a little creative? There’s nothing like a hidden meaning to inspire alumni pride and make students and fans feel like they are sharing an “inside” secret. Well, we’re about to blow the lid off some of the more clever college sports logos containing subliminal messages. The big surprise? They’re not all obvious…

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Hofstra University

Hidden Meaning: Hofstra’s gender equality is represented by a lioness (in white) and a male lion (in blue) combined in the logo.
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UC Davis

Hidden Meaning: The ‘C’ is also a horseshoe, representing the team’s mascot, a Mustang named Gunrock.
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Charlotte 49ers

Hidden Meaning: The letter ‘C’ forms the arm of a gold miner swinging a pickaxe.
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Famous Idaho Potato Bowl

Hidden Meaning: The football doubles as a baked potato topped with sour cream and chives.
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Oregon State

Hidden Meaning: The oval shape inside the ‘O’ is the shape of Hayward Field and the outside oval is the shape of Autzen Stadium.
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Eastern Washington University

Hidden Meaning: The eagle’s wings and tail form the acronym EWU.
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George Washington Colonials

Hidden Meaning: The Washington Monument is hidden in the letter ‘W’.
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Washington State University

Hidden Meaning: The cougars head and jaw form the acronym WSU.
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Arkansas Pine Bluff

Hidden Meaning: The initials UAPB form the lion’s mane, the team mascot animal.
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Big 10

Hidden Meaning: The ‘I’ and ‘G’ double as letters and the number 10.
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College Football Playoff Logo

Hidden Meaning: The four laces on the CFB playoff logo’s football represent the number of participating teams, with room for up to four more in the future.
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America East Conference

Hidden Meaning: The three white stripes on the letter ‘A’ form the letter ‘E’ representing the three pillars of the conference: Academic achievement, athletic excellence and leadership.
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Missouri Western State

Hidden Meaning: The wings of the Griffin in the logo form the outline of the state of Missouri.
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San Diego State

Hidden Meaning: The letter ‘S’ interlocks with a letter ‘D’ resembling a spearhead rendered in a Mayan text font.
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Northern Arizona University

Hidden Meaning: The yellow mountain peak inside the letter ‘A’ is a reference to NAU’s mile-high+ location near Flagstaff.
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Missouri Valley

Hidden Meaning: The word ‘Valley’ slopes down (in a bowl-like shape) from both sides to the center.
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Long Beach State

Hidden Meaning: The letter ‘B’ is a pair of fish swimming side-by-side.
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Sacramento State

Hidden Meaning: Sacramento State’s logo is the letter ‘S’ shaped like a hornet (the school’s mascot) with a stinger on the end, and two wings protruding from the sides.
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Elon University

Hidden Meaning: Elon U’s logo forms the letter ‘E’ in the shape of a Phoenix, the team’s nickname.
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Nebraska-Omaha

Hidden Meaning: The Mavericks’ logo is three letters rolled into one, with a black letter ‘U’, a red letter ‘N’ and the letter ‘O’ formed by the combined symbols, shaped like a bull’s horns.
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And, Finally…

Hidden Meaning: Did ya ever notice that the center T’s in Tostitos Fiesta Bowl logo are stick figures getting ready for a nacho dip? Somebody must have gone to a pretty good design college to come up with that one. Now, where did we put that extra big dipping bowl? Game On!
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